I am super excited to start marketing! I love marketing and it is so much fun to show people what you are working on, get their thoughts, and hopefully encourage them to share your story. Marketing is all about making a great introduction, delighting them, and building a long-term relationship so they keep coming back.
The foundation of our marketing plan is to attract search engine traffic around book topics. When someone searches for the “best books about WW2” or the “best books on the Battle of Midway” we want to be the website that answers their question. And, once they are on the website we want to help them find amazing books. This not only introduces them to Shepherd but also creates a long-term user who will come back every time they want to find a new book.
In terms of direct marketing, what will I be doing in April? It will be the grind of reaching out to influencers, online groups, and friends to help them become aware of the website. In the early days, this is a very manual process, and as the flywheel gets moving it will take on a life of its own.
To start, this will be things like:
- Reaching out to people who are passionate about books on Twitter, Instagram, YouTube, and other platforms to tell them our story and get their feedback (with the hope that we delight them and they will share it with their followers and friends).
- Working within Quora, Reddit, and Facebook Groups to introduce Shepherd to readers, gathering feedback from those users, and repeating that process. User feedback is crucial to learn what is working and what users would like.
- The slow process of talking to blogs, websites, news media, and other sources to get our story out there.
I’ve used these methods in the past and I am looking forward to showing readers what we are up to.
I hope you have a great weekend, feel free to hit me up with any questions,